Motiviation A Query-URL pair has a query (string) and a URL, indicating that URL is a good search result for that query. If we have a huge number of Query-URL pairs(for instance, Human Labeled data, Click-throught data, Editorial Query-URL pairs), how to leverage this information to improve the search relevance?
The Idea of Promoting
Implementation The way to implemente the idea of promoting is to treat the texts of queries as an part of the webpage, as in the following figure:
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Results
0.6 % NDCG @ 3 gain
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